Thoughts on a Road Trip to Asia

The modern societies take clean water as granted, something in existence and abundant. That might be the case if the modern life style were not destroying in an accelerating speed the planet earth’s natural and clean water reserves. This problem is present in all parts of the world. There is no reason to blame any nation alone – both the industrialized world and the emerging markets and countries are in the same race.

The food processing industry is one of the main contributors in the destruction of fresh water reserves. This problematic relationship appears in two ways. Firstly, the food industry uses a lot of fresh water in the processes and the processed food contains a lot water. On the other hand, there is an enormous amount of food waste thrown to the landfills every day. Finally, the packaging industry creates materials which end up in rivers, seas and in all possible places.

Advion Group is actively raising the awareness of the novel water cleaning technologies in various markets. The comments are often related to lack of funding to water cleaning projects, lack of interest and skills, among others. As long as the people’s attitude is “we have no problems as we drink bottled water” and there is no need to clean sewages, grey and black water, the sad situation keeps on accelerating. This is pretty much the same idea as the modern city kids have – the milk comes from the supermarkets, bottled, who needs the farms.

The national policy makers should raise the awareness amongst the population for water conservation. On the other hand, we are reaching the point of no return in several places. The ground water reserves are depleted, the surface water reserves are all contaminated and filled with plastic waste.

Oceans and seas contain already a significant amount of plastic garbage. We are all exposed to the consequences – first the fauna, small and big fish, as well as shell fish are all merged to nanoparticles. And at the end of the day, the man is eating that all.

Tilaa uutiskirje

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