SEACare 2018 – Healthcare & Pharma Trade Fair in Kuala Lumpur, Malaysia, May 2018

Advion Group Ltd. represents SEACare 2018 exhibition in the Nordic region. It is the biggest health care related trade fair in South-East Asia and will be held in Kuala Lumpur at 14-16 May, 2018.

”We are very happy in our cooperation with ABC Exhibition Services who is the organiser of the trade fair globally.  SEACare  2018 is the only event in South-East Asia which covers the entire medical industry from pharma and medtech to home care. The event has been organised more than twenty years in a row, and thus establised itself as the leading event in South-East Asia. This year also clean air manufactures are welcome to the trade fair”, says Mr. Matti Helenius, the Founding Partner of Advion Group.

SEACare 2018 is open only for trade-professional visitors. Even though the event attracts decision makers from the main South-East Asian markets Malaysia, Singapore and Indonesia, also professionals from other South-East Asian countries will be visiting the trade fair.

Of special interest to NORDIC EXHIBITORS are the high profiled Scandinavian Pavilion, Special Pre-Show Functions, dedicated Visitor Promotion Executives and Pre-Show market briefing seminar. Trade fair is backed by seminars/workshops and B2B meetings.

Exhibiting is a smooth process – over 10 national pavilions with about 150 exhibitors. Everything from designing and reserving the booth is done smoothly in the trade fair’s home page.

In order to get more information please visit You can also contact Advion Group Ltd., Mr. Matti Helenius by email or by mobile +358 45 255 4250.

Revisit the UAE-Finland Business Forum – Video Clips

’The UAE is a lucrative market to Finland as it spearheads in the development and deployment of future technologies, in accordance with the country’s future strategies. EXPO 2020 accelerates the implementation of these vision. Finland has a huge offering of world class solutions for energy efficiency, waste and water management and all things ‘smart’ in societies. We were glad but not surprised that they accepted invitation to attend the forum,’ says Jaana Räsänen-Pentti, Partner at the Gulfpoint and Honorary Chairman of the Finnish Business Council in the UAE. (Video)

MD Aape Pohjavirta / Funzi Oy and MD Antti Pohjola / Solar Water Solutions sharing their view on opportunities EXPO 2020 will bring:(Video)

Dir. Kari Hietanen / Wärtsilä Oyj, Dir Laura Juvonen / Teknologiateollisuus ry and MD Ari Virtanen / Advion Group Ltd (Video)

Minister of Economic Affairs Mika Lintilä and MD Panu Routila / Konecranes Oyj (Video)

EXPO 2020  Introduction videos in Finnish:

What is EXPO?: Video 1

What is EXPO 2020?: Video 2

Presentation of EXPO 2020 area: Video 3

Expo 2020 Dubai official homepage

The Second Step in Nicaragua

Advion Group and Pembridge Development preparing for the second visit in Nicaragua

The delegation of executive directors of both companies visited  Managua, Nicaragua in August 2017 and  the coming visit in the end of November will be  a follow up to the discussions then started. The tangible business initiatives to be dealt whitch are related to healthcare, water purification  and education. Other topics will be green energy supply  and telecom system reliability.

For more information:

Mr. Ari Virtanen, Advion Group, +358 40 351 84 93

Mr. Hannu Manninen, Pembridge Development, + 358 40 723 68 98

Read the full story in Spanish:



Next Stop Nicaragua!


Empresarios finlandeses visitarán Nicaragua

Una delegación de empresarios finlandeses llegará a Nicaragua este lunes para conocer de primera mano las oportunidades de negocios e inversión que ofrece nuestro país, reconocido mundialmente por su estabilidad y seguridad.

Ari Virtanen, director general de Advion Group y Hannu Manninen, presidente ejecutivo de Pembridge Asset Management Oy desarrollarán un intenso programa de reuniones organizado por PRONicaragua, la agencia oficial del Gobierno de Nicaragua para la promoción de inversiones.

La semana pasada, Virtanen y Manninen sostuvieron un encuentro con el embajador de Nicaragua en Finlandia, Ricardo Alvarado, a quien expresaron que esperan que la visita, que concluirá el próximo viernes, contribuya a expandir las relaciones de inversión y comerciales entre nuestros países.

Como se recordará, una misión público-privada nicaragüense realizó una gira de trabajo a Finlandia en mayo de este año, oportunidad en que se mantuvieron entrevistas con empresarios y grupos financieros del país nórdico.

Asimismo, en marzo pasado, una delegación del Ministerio de Relaciones Exteriores de Finlandia visitó nuestro país para fortalecer la cooperación en los sectores empresarial y educativo, así como los vínculos de amistad entre nuestros pueblos.

Next Stop Colombia!

In Finnish

Video; Invest In Colombia

Advion Group and Viento Trading have signed an agreement of co-operation aimed at promoting and implementing trade between Finland and Colombia. The agreement covers business in both directions.

Colombia is the fourth largest market in Latin America after Brazil, Mexico and Argentina and one of the fastest growing economies in the region. Colombia has great reserves of natural resources, and there is much demand for products and services in segments where Finland has world-class know-how.

Colombia’s main development sectors cover the following:

  • The state infrastructure program addresses the needs for building new ports, roads and tunnels.
  • The management and development of the country’s extensive forest resources and the value chain development are among the government’s top projects.
  • Demand for the development of Cleantech and Smart Cities is growing rapidly in large cities in the country.
  • Finnish water management expertise has demand both in the industrial and household segments.
  • The entire education sector is calling for structural change and expertise from primary school to university level curriculum.
  • Tourism is a rapidly growing segment and the Colombian natural habitat offers entirely new destinations for tourists in the future.

“We are able to provide a one-stop-shopping service for Finnish companies, which will enable such companies to reach the growing market in Colombia,” says Andres Archila, Founder of Viento Trading. ” Our comprehensive services cover the whole value chain from an initial market research to starting operations, development of local activities and operations. Partner search and financing, business start-ups and funding, business premises, staff, PR and marketing are also part of our service offering” continues Andres Archila.

“Co-operation with Viento Trading brings a new element to Advion’s Central and South America´s services. We are entering the market in good time to be prepared for the new Colombian projects. Local presence, cultural knowledge and native language skills are key prerequisites for the entering into contracts “, says Veli-Matti Nopanen, Chairman of the Board of Directors, Advion Group.

In picture; MD Andres Archilla, Viento Trading & CoB Veli-Matti Nopanen, Advion Group

The acceleration of trade between countries is greatly facilitated by the Free Trade Agreement signed between Colombia and the EU. Colombia is also the member of the Pacific Alliance. The opening of the Embassy of Finland in Bogotá in September 2017 will also be a major step in activate the trade between the countries.


Ari Virtanen, Advion Group

+358 40 351 84 93

Andres Archilla, Viento Trading

+358 40 143 24 90


DIGITAL ECONOMY SHOW, June 14-16, Guadalajara, Mexico

DES2017 video

The Mandatory appointment for change

Digital Economy Show is a forum that presents technological solutions and applied innovation, bringing together the most visionary exponents, suppliers and lecturers in topics related to the industry 4.0, Internet of Things, Smart Cities, e-Commerce, e-Health and Creative Industries Digital; creating a unique business platform that will lead entrepreneurs, institutions, government and SMEs to join to the Digital Transformation ecosystem.


Benvenido – Welcome – Tervetuloa!


UAE and Finland share ‘mirror image visions’ in innovation

Finnish excellence in knowledge and know-how was matched with the visionary business opportunities in the UAE market in a high-level business forum in Helsinki. Almost ninety delegates, one third from the United Arab Emirates attended the forum. New business platforms and initiatives were introduced to enhance trade. The Finnish innovation ecosystem is gaining traction in the UAE. The forum was organized by the Gulfpoint, an expert in the UAE market entry and trade, and Advion Group that accelerates trade from Finland.

Major UAE organizations such as DP World, Etisalat, Road and Transport Authority (RTA), Masdar, Dubai Water and Electricity Authority (DEWA), Emirates National Bank and EXPO 2020 were presenting at the Forum. Twenty Finnish corporations and SME’s showcased their offering matching the UAE demand. In addition Dubai Chamber, Finncham, Tekes and Technology Industries (TT) presented at the event moderated by Finpro, the Finnish government trade promotion body.  The Keynote was delivered by H.E. Dr. Sultan Al Jaber, Director General and CEO of Adnoc, also Chairman of Masdar and Abu Dhabi Ports. He reflected the innovation visions of the two countries to be ‘mirror images’.
’The UAE is a lucrative market to Finland as it spearheads in the development and deployment of future technologies, in accordance with the country’s future strategies. EXPO 2020 accelerates the implementation of these vision. Finland has a huge offering of world class solutions for energy efficiency, waste and water management and all things ‘smart’ in societies. We were glad but not surprised that they accepted invitation to attend the forum,’ says Jaana Räsänen-Pentti, Partner at the Gulfpoint and Honorary Chairman of the Finnish Business Council in the UAE.
’The Finnish education has a fantastic reputation in the UAE and the pull effect should be capitalized while the opportunity and demand is there. Finland is well known for consistently high quality and reliable delivery. Unfortunately we Finns are still not very good at utilizing all market opportunities, says Katia Al-Kaisi, a Partner at the Gulfpoint. She also calls for consistency and persistency in trade promotion from the Finnish government.
‘Advion is a professional service partner when planning or implementing exports or production abroad. Our seasoned partners have worked in all corners of the world. We know that the preparatory work in close collaboration with partners on the ground at the destination market is needed to avoid pitfalls and to safeguard a successful launch,’ says Ari Virtanen, CEO of Advion Group. The Gulfpoint, Advion Group and Ontime Group, the forum sponsor, have created a joint offering for the planning and implementing of exports.
Ontime Group, a Dubai based partner, offers a landing platform connecting companies to multiple government offices and industries.  ’Working closely with multiple public and private organizations as a service provider serving millions we know how the business is started and run successfully. We know what our institutional clients want so we can be a valuable connector to Finnish technologies, says Nawal Belkhir, Senior Vice President, Strategy and Innovation of Ontime Group.

The seminar panel discussion was attended by Ms. Nawal Belkhir from  Ontime Group, CEO Ari Virtanen from Advion Group and Partner Katia Al-Kaisi from Gulfpoint. The panel was led by Aape Pohjavirta from Funtzi Ltd.
Additional information:
Ari Virtanen, +358 40 3518493
Jaana Räsänen-Pentti,, +971 55 9213564, +358 40 516 8880
Katia Al-Kaisi,, +971 55 1071775, +358 40 849 2388


Advion Group is a partner in business development and internationalization. Our services are YourGlobe, which aims to accelerate internationalization, YourChange, which focuses on demanding business restructuring cases and YourInterim, the interim management offering. We are one of Finland’s leading organizations in its own field of service offering, with its domestic market in Finland and the Baltic Sea region and target markets in the emerging regions of Asia, Africa, Latin America and Russia.
The Gulfpoint is a leading international company specializing in the internationalization and market entry of Finnish companies, operating in Dubai in the Middle East. The Gulfpoint offers market research, competitive mapping, channel strategy development, strategic consulting and guidance in the area to internationalization. They also act as a local sales office or coordinator for selected companies as well as a builder of initial business and as a local business representative. Each of the Gulfpoint partners have ten years of experience in the area’s business.
Ontime Group is the leading provider of Dubai Goverment Services. Our diversified business units serve over 1million customers per annum. On Time provides client and corporate oriented professional services, based on international standards, codes, procedures and more, a commitment for excellence. Our dedicated team of customer service professionals are focused on delivering outstanding customer service and tailored solutions for your needs. Our expertise leaves it unparalleled in the region for skills, quality and leadership.




Advion Group Ltd. visit to Mexico

Advion Group. Ltd, together with its Mexican partners shall arrange a business visit to Mexico on Saturday 10.6– Saturday 17.6. 2017

An Executive level business trip and investor meetings in Mexico.

Advion Group Ltd, with its Mexican and Finnish partners, organized a seminar in Helsinki on 7th March 2017 with the title “Circulation Economy in Mexico”. In continuation to this seminar, Advion is now organizing a business trip to Mexico for the company executives of the following circulation economy segments:

– Water management (water purification, water de-salination and water distribution)

– Energy (solar power, bio-gas and bio-fuel)

– Waste management (waste collection and handling, incineration, waste tire management)

Mexican public sector as well as the private sector and private investors have expressed an extensive interest in the Finnish technology of these segments. Since the 7.3.2017 event there have been already tangible discussions and mutual interest to introduce circular economy technologies and to proceed into practical and concrete business cases. The focus of the June visit will be to meet with key persons, decision makers and influencers, press and other media and prospective clients to present the offering and the value added of the accompanying Finnish companies. The visit in Mexico serves also to familiarize Finnish suppliers with the real, local conditions and to present the concrete business cases and possibilities to the companies.

The trip to Mexico is hence not a match making visit. It shall be based on agreed, pre-agreed programs and meetings, site visits and agenda between those parties who already have concrete business cases or have opened a dialogue with the Mexican party. The preparation of the program has started and during the coming weeks we will make commence planning and preparations with participating companies to make sure their offering is known before we embark on the trip.

This visit is based on personal and company dedicated agenda and therefore the number of delegations is limited. If you are interest in participating, kindly be in touch with Advion at your earliest convenience for further discussions about your company’s business objectives in Mexico and possibly beyond, in other Latin American market.


Ari Virtanen

Managing Director

+ 358 40 351 84 98


Emerging Mexican Market 7.3.2017

Interest to the Mexican Market – The auditorium of Osuuspankki Plc. was filled to the brim!

Advion Group Ltd. and its partners organized in Helsinki on Tuesday 7th. March 2017 a very actual and the to the point seminar. The seminar focused on the recycling economy in Mexico’s emerging market, and discussed about the opportunities for Finnish companies in Mexico and the market entry possibilities . The event filled the auditorium of Osuuspankki Plc to the brim.

In addition to a large number of Finnish companies, the seminar was addended e.g. by the official representatives of three other Latin American countries, embassy representatives, trade finance agencies and also by the  representatives of the Finnish Ministry for Foreign Affairs.

The entire Latin America as a market area is a very interesting and growing region. The political and economic center of debate today is Mexico. Finnish companies’ exports to Mexico was only EUR 250 million in 2016, which corresponds to only a 0.5% share of exports. Mexico is now fully open market economy: the country’s trade exchange with other countries is the largest in Latin America and the eighth largest in the world.

Latin America is the most urbanized region of the world and Mexico is the second largest in terms of urban population in the Latin region, right after Brazil. There are about 120 million inhabitants in Mexico with over 80 million living in an urban environment.

Continuing urbanization coupled with the growth of population creates political and social challenges but on the other side, also tremendous business opportunities. The seminar program focused on circular economy, including issues like water purification, decentralized energy production, waste management and recycling, and topics like intelligent lighting and building solutions, e-health services, hospitals and education were mentioned for the future agenda.

The representatives of the embassy of Mexico’s and the trade and investment organization disclosed the extensive possibilities and demand in Mexico circular economy segments, take by surprise by many seminar participants.

Finnish presentations discussed about export funding and financial facilities available. A practical case of a successful market penetration in Mexico encouraged the participants.

The Chairman of the seminar, Kirsi Seppäläinen summed up the day as “open atmosphere and full of facts”.

The seminar served as a good opportunity for networking and post-seminar discussions and meetings served as a good opportunity to agree upon tangible continuation between companies.

Advion Group will continue the theme of the Mexico, latest in June 2017 . The next step and objective of Advion is to co-host a Mexican delegation in Finland  and the third phase of the Mexico-theme will  be organized in mid- June in Guadalajara, Mexico, during the  International Seminar of  “Digital Economy Show”,  with Advion Group CEO Ari Virtanen holding  a key note speech . Advion Group is inviting Finnish companies to send their delegates to this interesting business trip.

Advion Group would like to thank all the participants and collaborators of the seminar. The event was a success – this was a good start for a mutual co-operation and a work to boost up the trade between Mexico and Finland!

Tilaa uutiskirje

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