Without Writing, Ideas Cannot Be Recorded.

Greetings from MWC 2018 Barcelona!

Mobile World Congress 2018 took place in Barcelona, Spain, February 26 through March 1st, 2018. The event is almost beyond imagination and understanding. Mobility presented itself in almost all possible forms, not anymore as a cell phone connectivity.

One of the highlights in MWC2018 were cars. The 5G system will be an obvious and a standard feature in future car, as natural part of it as the engine (whether the engine is a combustion engine, a hybrid or an electric one).

The smart city theme with different human functions and possibilities is  developing rapidly. A connected car will not only decide upon the routing and speed, safety and speed but will perform other functions, as well. An unmanned metro train is already running in Barcelona. Main line trains will follow soon and container ships will be sailing unmanned soon after 2020, if not before.

Telecommunication will be finetuning and a lot of attention it paid to the improvement of network operability  and reliability. The network availability below 99% will hardly be an option in the future.

As the e-healthcare is being developed in all parts of the world, including emerging markets, the patient volumes and importance of availability of treatment do not permit delays.

Artificial intelligence, visual aids, hearing implants, and MedTech as such will be showing the way to development in a accelerating speed.




Ari Virtanen ( CEO, Advion Group) and Harri Tammi ( CEO, Proxion Solutions Oy ) at the Qroi stand at the MWC2018 event.





Thoughts on a Road Trip to Asia

The modern societies take clean water as granted, something in existence and abundant. That might be the case if the modern life style were not destroying in an accelerating speed the planet earth’s natural and clean water reserves. This problem is present in all parts of the world. There is no reason to blame any nation alone – both the industrialized world and the emerging markets and countries are in the same race.

The food processing industry is one of the main contributors in the destruction of fresh water reserves. This problematic relationship appears in two ways. Firstly, the food industry uses a lot of fresh water in the processes and the processed food contains a lot water. On the other hand, there is an enormous amount of food waste thrown to the landfills every day. Finally, the packaging industry creates materials which end up in rivers, seas and in all possible places.

Advion Group is actively raising the awareness of the novel water cleaning technologies in various markets. The comments are often related to lack of funding to water cleaning projects, lack of interest and skills, among others. As long as the people’s attitude is “we have no problems as we drink bottled water” and there is no need to clean sewages, grey and black water, the sad situation keeps on accelerating. This is pretty much the same idea as the modern city kids have – the milk comes from the supermarkets, bottled, who needs the farms.

The national policy makers should raise the awareness amongst the population for water conservation. On the other hand, we are reaching the point of no return in several places. The ground water reserves are depleted, the surface water reserves are all contaminated and filled with plastic waste.

Oceans and seas contain already a significant amount of plastic garbage. We are all exposed to the consequences – first the fauna, small and big fish, as well as shell fish are all merged to nanoparticles. And at the end of the day, the man is eating that all.

The Dark side of Digitalization – Cyber Crime is increasing in exponential speed

Advion Group organized a morning meeting and discussion session of the current situation of cyber security and its potential as a Finnish export product. We did not have a clue of how current and important is the topic of cyper security when we started planning the event!

“We have come across in our international undertakings and projects with situations where our customers first want to hear about Finnish Cyber Security know-how and offering, even though our initial agenda has consisted of totally other offering and services. This has been the case both for companies and for the state administration, so the subject is quite acute “-commented Ari Virtanen, Managing Director of Advion Group in the beginning of the event, where the speakers represented to top competence in Finland.

The speakers were Aapo Cederberg from Cyberwatch, Pertti Jalasvirta from Claned Group and Ari Knuuti from Arctic Security. CEO of Cyberwatch, Colonel (ret.) Aapo Cederberg has been involved in establishing Finland’s cyber security strategy as secretary general of the Finnish Security Committee and has worked as an expert at the Geneva Center for Security Police, a GCSP expert in Geneva.

Almost all industries are vulnerable

Cederberg lists industries where he recognizes the greatest threats to cyber-security. These include healthcare, financial services, digital industry, public administration, transport and energy. Health care and its vulnerability to cyber-attacks is a very actual topic in Finland, as the guidelines and decisions of the SOTE reform are currently in the stage of final decisions. Even in the simplest successful attack, the national health register may get into a chaos when it is invaded by anonymity and without knowing that patients’ blood type information, disease records, diagnoses or other information has been altered and tampered with. The traces of such an operation will probably never be revealed.

Cyber ​​criminals seek to find such vulnerabilities in different systems and then strike them. Numerous large companies have already been subjected to attacks but are trying to keep a low profile. In many cases, they do not want to admit that the preparation has been completely inadequate or even worse – the attack has not even been identified.

Infrastructure can be hit from many of the weak links

Today, the interface between society and its key businesses is quite obscure. The role of the private sector is very important as a provider of national services and it is also often the most vulnerable target as well.

Transport and telecommunications networks are extremely critical and cyber-attacks in those may paralyze the infrastructure of the entire country. The collapse or taking over of the data networks of individual carriers already causes much damage, the most serious threats being the takeover and use of air and rail traffic for criminal purposes. “The vulnerabilities are not just related to cybercrime as such but also through individual key persons” says Aapo Cederberg.

Cybercrime is a growing business

Cederberg also presented a hacker’s “service price list”, which was quite breath taking, both from consumers’ and companies’ point of view. Practically anybody can subscribe in the market an attack on somebody’s Gmail, Twitter, or Facebook account with a price tag of about 150 USD. The company’s email system will be broken for a mere compensation of $ 500. Hiring a Distributed Denial of Service (DDoS) run at the daily rate in the price range of $ 30-70, the monthly rates run at $ 1200.

According to Cederberg, Finland would have a great opportunity to be one of the leading countries in the world of cybersecurity services because of the country’s reputation as  a reliable partner and high level technical competence but do  the companies have the needed networks remain to be seen.

New innovations for cybersecurity industry

Finland should invest more in the startup companies in cyber security segment because they often develop and product the best innovative solutions. Those companies are more likely to find their place in the international market as well.

Investment in cyber security should be considered as an investment in the corporate competitiveness, not merely in expense – yet that expense has emerge to stay as one of the business expenses in the future. At the same occasion, we also got acquainted with the innovations of two Finnish companies, whose services meet the growing international  demand.

Pertti Jalasvirta from Claned Group, introduced a cyber security training program for international markets. That product can be easily tailored to the needs of both the public and business sectors.

Ari Knuuti from Arctic Security introduced a service package and a snapshot system that enables companies and governmental actors to evaluate cyber security in their current company system. The Arctic Security product gives a visibility to the companies business and industry risks and enables them to build their own abilities to eliminate the weaknesses found.

SEACare 2018 – Healthcare & Pharma Trade Fair in Kuala Lumpur, Malaysia, May 2018

Advion Group Ltd. represents SEACare 2018 exhibition in the Nordic region. It is the biggest health care related trade fair in South-East Asia and will be held in Kuala Lumpur at 14-16 May, 2018.

”We are very happy in our cooperation with ABC Exhibition Services who is the organiser of the trade fair globally.  SEACare  2018 is the only event in South-East Asia which covers the entire medical industry from pharma and medtech to home care. The event has been organised more than twenty years in a row, and thus establised itself as the leading event in South-East Asia. This year also clean air manufactures are welcome to the trade fair”, says Mr. Matti Helenius, the Founding Partner of Advion Group.

SEACare 2018 is open only for trade-professional visitors. Even though the event attracts decision makers from the main South-East Asian markets Malaysia, Singapore and Indonesia, also professionals from other South-East Asian countries will be visiting the trade fair.

Of special interest to NORDIC EXHIBITORS are the high profiled Scandinavian Pavilion, Special Pre-Show Functions, dedicated Visitor Promotion Executives and Pre-Show market briefing seminar. Trade fair is backed by seminars/workshops and B2B meetings.

Exhibiting is a smooth process – over 10 national pavilions with about 150 exhibitors. Everything from designing and reserving the booth is done smoothly in the trade fair’s home page.

In order to get more information please visit You can also contact Advion Group Ltd., Mr. Matti Helenius by email or by mobile +358 45 255 4250.

Revisit the UAE-Finland Business Forum – Video Clips

’The UAE is a lucrative market to Finland as it spearheads in the development and deployment of future technologies, in accordance with the country’s future strategies. EXPO 2020 accelerates the implementation of these vision. Finland has a huge offering of world class solutions for energy efficiency, waste and water management and all things ‘smart’ in societies. We were glad but not surprised that they accepted invitation to attend the forum,’ says Jaana Räsänen-Pentti, Partner at the Gulfpoint and Honorary Chairman of the Finnish Business Council in the UAE. (Video)

MD Aape Pohjavirta / Funzi Oy and MD Antti Pohjola / Solar Water Solutions sharing their view on opportunities EXPO 2020 will bring:(Video)

Dir. Kari Hietanen / Wärtsilä Oyj, Dir Laura Juvonen / Teknologiateollisuus ry and MD Ari Virtanen / Advion Group Ltd (Video)

Minister of Economic Affairs Mika Lintilä and MD Panu Routila / Konecranes Oyj (Video)

EXPO 2020  Introduction videos in Finnish:

What is EXPO?: Video 1

What is EXPO 2020?: Video 2

Presentation of EXPO 2020 area: Video 3

Expo 2020 Dubai official homepage

The Second Step in Nicaragua

Advion Group and Pembridge Development preparing for the second visit in Nicaragua

The delegation of executive directors of both companies visited  Managua, Nicaragua in August 2017 and  the coming visit in the end of November will be  a follow up to the discussions then started. The tangible business initiatives to be dealt whitch are related to healthcare, water purification  and education. Other topics will be green energy supply  and telecom system reliability.

For more information:

Mr. Ari Virtanen, Advion Group, +358 40 351 84 93

Mr. Hannu Manninen, Pembridge Development, + 358 40 723 68 98

Read the full story in Spanish:



Next Stop Nicaragua!


Empresarios finlandeses visitarán Nicaragua

Una delegación de empresarios finlandeses llegará a Nicaragua este lunes para conocer de primera mano las oportunidades de negocios e inversión que ofrece nuestro país, reconocido mundialmente por su estabilidad y seguridad.

Ari Virtanen, director general de Advion Group y Hannu Manninen, presidente ejecutivo de Pembridge Asset Management Oy desarrollarán un intenso programa de reuniones organizado por PRONicaragua, la agencia oficial del Gobierno de Nicaragua para la promoción de inversiones.

La semana pasada, Virtanen y Manninen sostuvieron un encuentro con el embajador de Nicaragua en Finlandia, Ricardo Alvarado, a quien expresaron que esperan que la visita, que concluirá el próximo viernes, contribuya a expandir las relaciones de inversión y comerciales entre nuestros países.

Como se recordará, una misión público-privada nicaragüense realizó una gira de trabajo a Finlandia en mayo de este año, oportunidad en que se mantuvieron entrevistas con empresarios y grupos financieros del país nórdico.

Asimismo, en marzo pasado, una delegación del Ministerio de Relaciones Exteriores de Finlandia visitó nuestro país para fortalecer la cooperación en los sectores empresarial y educativo, así como los vínculos de amistad entre nuestros pueblos.

Next Stop Colombia!

In Finnish

Video; Invest In Colombia

Advion Group and Viento Trading have signed an agreement of co-operation aimed at promoting and implementing trade between Finland and Colombia. The agreement covers business in both directions.

Colombia is the fourth largest market in Latin America after Brazil, Mexico and Argentina and one of the fastest growing economies in the region. Colombia has great reserves of natural resources, and there is much demand for products and services in segments where Finland has world-class know-how.

Colombia’s main development sectors cover the following:

  • The state infrastructure program addresses the needs for building new ports, roads and tunnels.
  • The management and development of the country’s extensive forest resources and the value chain development are among the government’s top projects.
  • Demand for the development of Cleantech and Smart Cities is growing rapidly in large cities in the country.
  • Finnish water management expertise has demand both in the industrial and household segments.
  • The entire education sector is calling for structural change and expertise from primary school to university level curriculum.
  • Tourism is a rapidly growing segment and the Colombian natural habitat offers entirely new destinations for tourists in the future.

“We are able to provide a one-stop-shopping service for Finnish companies, which will enable such companies to reach the growing market in Colombia,” says Andres Archila, Founder of Viento Trading. ” Our comprehensive services cover the whole value chain from an initial market research to starting operations, development of local activities and operations. Partner search and financing, business start-ups and funding, business premises, staff, PR and marketing are also part of our service offering” continues Andres Archila.

“Co-operation with Viento Trading brings a new element to Advion’s Central and South America´s services. We are entering the market in good time to be prepared for the new Colombian projects. Local presence, cultural knowledge and native language skills are key prerequisites for the entering into contracts “, says Veli-Matti Nopanen, Chairman of the Board of Directors, Advion Group.

In picture; MD Andres Archilla, Viento Trading & CoB Veli-Matti Nopanen, Advion Group

The acceleration of trade between countries is greatly facilitated by the Free Trade Agreement signed between Colombia and the EU. Colombia is also the member of the Pacific Alliance. The opening of the Embassy of Finland in Bogotá in September 2017 will also be a major step in activate the trade between the countries.


Ari Virtanen, Advion Group

+358 40 351 84 93

Andres Archilla, Viento Trading

+358 40 143 24 90


An agreement to support Finnish Water Management and Exports

Finnish Water Forum, Vesiotec Ltd. and Advion Group Ltd have signed an agreement for international cooperation in strategic development of water management. The aim of this cooperation agreement between the parties is to enter new, emerging markets where the availability of clean water is a challenge.

Today, more than 1.6 billion people have problems with the availability of clean water, even though the water reserves should be adequate to all the people in the world. However, the UN estimates that by 2025, up to two-thirds of the world’s population will suffer from water scarcity.

The growing need for clean water coupled with the megatrends of urbanization, global growth of the industry and the ever-increasing environmental awareness which entail tighter environmental standards, offer Finnish companies in water segment huge international business opportunities.

In addition to technology expertise, a significant number of international business experts can also be found in Finland and their expertise is crucial in the entry process to the global market. The available business opportunities require unprecedented utilization of both complementary technologies and available business know-how.

Water taps

“We look forward to new significant customer relationships to our services,” says Vesiotec’s Board member Jani Härkki. “This great branded service is ideally suited to our international projects. We are able to bring it up in many of our programs, “continues Ari Virtanen, CEO of Advion Group with enthusiasm.

The Finnish Water Forum  aims to promote the export of Finnish water expertise. The Finnish Water Forum combines the efforts of the private and public sector to increase the international activity of Finnish water expertise and to promote the international activities of its members. Membership provides new opportunities for cooperation, increased personal competence, increased visibility of the water sector and the development of the operating environment.

Vesiotec Ltd.  is a company specializing in designing and manufacturing of management processes and software products. Vesiotec has developed a highly diversified and impeccable management system for large water networks that provides for observation and management of water status, its use, quality, safety, sufficiency and observance of other properties of water.  The water companies and the entire national network can be examined and managed with one system in a controlled manner.

Advion Group Ltd. is a partner in business growth, development and internationalization. The main services are Advion’s YourGlobe, which focuses on internationalization processes of companies, YourChange, consisting of demanding business structuring, restructuring and change programs and YourInterim, a dedicated interim management service. Advion is one of Finland’s leading company in this field of business in terms of experience. In addition to Finland and the Baltic Sea area, the market areas include Asia, Middle East, Africa, Latin America and Russia.

For additional information please contact:

Ari Virtanen

  • Advion Group Oy
  • +358 40 351 8493

Markus Tuukkanen

  • Finnish Water Forum
  • +358 40 865 31 75

Jani Härkki

  • Vesiotec Oy
  • +358 40 702 83 20


DIGITAL ECONOMY SHOW, June 14-16, Guadalajara, Mexico

DES2017 video

The Mandatory appointment for change

Digital Economy Show is a forum that presents technological solutions and applied innovation, bringing together the most visionary exponents, suppliers and lecturers in topics related to the industry 4.0, Internet of Things, Smart Cities, e-Commerce, e-Health and Creative Industries Digital; creating a unique business platform that will lead entrepreneurs, institutions, government and SMEs to join to the Digital Transformation ecosystem.


Benvenido – Welcome – Tervetuloa!


Tilaa uutiskirje

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